The list
Pulling the right customers out of the CRM, cleaning the addresses and getting them into a format a printer will accept is most of the work, and nobody wants to own it.
In development · Audience prep works today
Dealership mail, designed to go out in minutes
NUMBAT is physical mail outreach for car dealerships, and for the salesperson who wants to mail their own customers. Pick who gets it, pick what it says, approve the proof. We are building it so the printing, postage and tracking happen behind that one approval.
The free Audience Prep tool runs in your browser. Your customer file is never uploaded.
Drag to spin
The sorting ringNUMBAT · 3D
Why mail stalls
Mail still lands. Sending it is what hurts.
A postcard in a customer's hand is hard to ignore. The trouble is everything between the idea and the mailbox.
The middle
Design, proofs, print quotes, postage classes and a vendor who needs a purchase order. Every step is a place a campaign quietly stops.
The follow-up
A piece goes out and nothing connects it back. Who responded, who walked in, and whether it was worth repeating usually stays a guess.
Works today · free
Start with the list. Clean it in your browser.
The first piece of NUMBAT is live. Drop a customer CSV into Audience Prep and get back a list a printer will accept, plus a report of every row that cannot be mailed yet.
- Rows with no name, street, city, state or zip are flagged with the reason, line by line.
- Duplicates are removed when the name, street and 5-digit zip match.
- States and zips are normalized "Washington" becomes WA, and the leading zero Excel strips from a zip comes back.
- Nothing is uploaded the whole check runs on your device. You download the clean list and the reject report.
Report viewCSV in, mail-ready out
Row kept, address completeMail-ready
Zip 2116 restored to 02116Mail-ready
Missing street addressNeeds fixing
Unknown state "Wash."Needs fixing
The flow we are building
Four steps, then it is out of your hands
This is the design NUMBAT is being built to. None of these steps is open yet, and nothing here is a service you can buy today.
Choose the audience Planned
Filter customers you already have: sold in a given window, service only, lease ending, equity position, or a list you upload and clean yourself.
Choose the piece Planned
Start from a template made for car sales and change the words. Your store, your name, your number, your photo if you want it there.
Approve the proof Planned
One screen showing exactly what will arrive and what it costs in total. Nothing prints before you press approve.
Watch what comes back Planned
Each piece carries its own way back, so a reply can be traced to the campaign that caused it rather than to a hunch.
From
A salesperson
who sold them the car
A salesperson
who sold them the car
To their customerUnder the salesperson's own name, not a store-wide blast
For one rep
One salesperson, the reach of a whole store
NUMBAT is designed so one person can run it for their own customers. Not a cut-down version, the same tool a store uses.
If you are willing to invest in yourself, you could put a real, well made piece in front of your own book every month, under your own name. The size of your outreach stops being decided by the size of your employer.
- Your customers hear from you, not from a blast that happens to include them.
- The relationship stays with the name on the card.
- You are not waiting on a marketing calendar or a budget meeting.
Plainly
What NUMBAT is not
Not shipping yet
NUMBAT is in development in the Marsupial family, alongside KANGAROO, WALLABY and POSSUM. This page describes what it is being built to do. When mail can be sent through it, this page will say so.
Not a list vendor
It works from customers you already have a relationship with, or a list you bring. It does not sell you strangers.
Not a response-rate promise
Anyone quoting you a response rate before they have seen your market, your list and your piece is guessing. We will not.
Where it stands
What works now, and what comes next
Works today
- Audience Prep, free at getnumbat.app/tool and inside JOEY at getjoey.app/numbat.
- Early access requests through the form below, read by Lucky.
Being built
- Postcard templates made for car sales.
- Per-store suppression, so the wrong people are never mailed.
- Print-and-mail submission behind one approval, with the total cost shown first.
- Response tracking per piece.
Early access
Tell us what you would mail
If you run a store, or you are a salesperson who wants this for your own customers, say so. Lucky reads every request and will email you when there is something to try.
Want to start today? Clean your list with Audience Prep.
About
Made by Lucky Ranasinghe at MADITECH
NUMBAT is one of the Marsupial products, built by Lucky Ranasinghe at MADITECH for people who sell cars. Write to [email protected].
See everything we build